Your sales and management team will be taught how to bring
Information Based Selling to life at the point of contact by recognizing
buyer's dominant temperament traits, and using proven language
to communicate effectively without confrontation. They will also
be shown how to integrate this information into the power greeting
and pre-appraisal steps of the selling process so customers will
see actions as well as hear language assuring them of the information
they desire.
The
effectiveness of Information at Point Of Contact
Give,
Give, Give
Initiating
Buyer sensitive issues
Price,
Payment, Vehicle Values
The
pre-appraisal process
Turn
The Buyer Into The Seller
Identifying
and selling the four different personality traits
The
effectiveness of Information at Point Of Contact