

Cardone ESP is a sales and marketing strategy that, when
implemented, integrates your Advertising, Training & Technology
into one seamless, marketable asset.

Fact: 60% of all traffic in dealerships
never makes it to the information stage... therefore the customer is
never in a position to take delivery of a new vehicle.
Fact: The typical length of a sale is
between four and five hours during peak business hours.

Cardone’s Revolutionary ESP allows every dollar of your advertising
investment to penetrate the sales process! Every advertising campaign
is a home run! Every vehicle in stock is merchandised to match your
advertising! Every manager and salesperson is trained and ready to close
the traffic!
Objective: To raise Sales Volume, Brand Presence
and overall Profits by implementing a comprehensive Express Sales Process
improvement and sustainment inititative.
“The next level for today’s dealers will be achieved by changing
the sales and negotiation process.” |